In this episode, we had the opportunity to speak with Kristi Mitchell, Marketing Strategist and Consultant.
During our discussion, we explored the difficulties business owners face in marketing and how Kristi helps them create a strategy that not only gets results but gets them excited. We'll also dive into a variety of marketing topics including how to market if you don't yet have a ton of contacts, creating a compelling lead magnet, and how to prioritize your marketing list and not get overwhelmed.
About Kristi Michell
Kristi Mitchell is a Marketing Strategist & Consultant. She believes that the number one reason business owners don't see marketing results is because they lack a strategy. She believes that marketing should never be the thing that holds you back from being successful in your business. Kristi jokes that it's her personal mission to make you love marketing - really though, her goal is to help you get excited about it because it feels good AND gets you the results you want. Kristi brings an MBA, over ten years of corporate marketing experience, and a drive for continual learning to the work she does with her clients.
If you'd like to get in touch with Kristi, you can contact her by email at: kristi@kristimitchell.com or visit her website: https://www.kristimitchell.com/
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Learn more about Scattered to Streamlined at: https://scatteredtostreamlined.com/
Join our Facebook group and join other small business owners working together to provide the best tips, strategies and value to elevate each other:
https://www.facebook.com/groups/streamlinedbusinessstrategies
In this episode, we’re joined by the founder and principal of Integrated Management & Sales Consulting Denise Horan. Denise also launched a national sales platform, Sales Club USA where sales and other professionals can go for resources, events, clubs, guest speakers and more.
During our conversation Denise shares with us the importance of sales and marketing along with being active in your community. There are some great sales tips for small business owners that you’re not going to want to miss.
About Denise:
Denise Horan, the founder and principal of Integrated Management & Sales Consulting, provides solutions to help organizations grow revenues, find new marketing opportunities and develop effective sales and management leaders. She also launched a national sales platform, Sales Club USA where sales and other professionals can go for resources, events, clubs, guest speakers and more. Most recently, Denise has launched her first book, Stories From The Sales Field, a collection of 60+ interviews from great sales performers.
Denise has been recognized by the YWCA for advancing the empowerment of women, by the Stakeholders as Volunteer of the Year, The Women’s Employment & Resource Center as a pearl of wisdom and empowerment and by The Capital Region Chamber of Commerce as a Women of Excellence.
You can get in touch with Denise by emailing her: denise@imsconsulting.net or denise@salesclubusa.com
And by visiting her website: https://www.denisehoran.com/ or https://www.salesclubusa.com/
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Learn more about Scattered to Streamlined at: https://scatteredtostreamlined.com/
Join our Facebook group and join other small business owners working together to provide the best tips, strategies and value to elevate each other: https://www.facebook.com/groups/streamlinedbusinessstrategies
In this special episode of the Small Biz 101 Podcast, we're thrilled to have Alex Theis, a renowned expert in client relationships and business growth, join us to delve into the critical subject of client retention. Discover how focusing on client retention can be your secret weapon for breaking through revenue plateaus and achieving long-term business success.
About Alex:
Alex is an international speaker, author, consultant, and podcast host. He specializes in helping organizations and individuals reach new levels of growth and success by breaking through their self-imposed limits. His innovative sales and retention programs have created well over $100 million in revenue for his clients. His podcast episodes have been downloaded over 5 million times, and he is also a best-selling author of the books Limitless Leadership, Hiking The Timberline Trail, and Surviving Section A on the Pacific Crest Trail.
You can learn more about Alex and check out his own podcast by visiting: https://www.alextheis.com/podcast
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Learn more about Scattered to Streamlined at: https://scatteredtostreamlined.com/
Join our Facebook group and join other small business owners working together to provide the best tips, strategies, and value to elevate each other: https://www.facebook.com/groups/streamlinedbusinessstrategies
In this episode we were joined by Brandon Hills, web designer and founder of Good Steward Designs.
Together we discussed the importance of having a professional custom website, along with new accessibility requirements that can both help and protect your business.
About Brandon Hills:
Brandon has been involved in web design since he first picked up a book to learn in 2017. Starting his first website design and development business in 2018 he gradually transitioned to become specialized in website accessibility. After finding that many designers and developers were not equipped to correct the accessibility problems found on their clients' websites, he started Good Steward Designs. Now he helps business owners upgrade from their do-it-yourself website to a new professional and fully compliant design.
Get in touch with Brandon:
Website: https://www.goodstewarddesigns.com/
Email: brandon@goodstewarddesigns.com
Phone: 607-235-5708
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Learn more about Scattered to Streamlined at: https://scatteredtostreamlined.com/
Join our Facebook group and join other small business owners working together to provide the best tips, strategies and value to elevate each other: https://www.facebook.com/groups/streamlinedbusinessstrategies
In this episode we were joined by Women's Portraiture Artist and Photography, Elizabeth Snyder.
Together we discussed her photography experience, along with why headshot photography is so important for professionals. We also dived into her Passion, Purpose, Power! Masterclass that is designed to help women find their purpose by recognizing their passions.
About Elizabeth:
Elizabeth Snyder is a women's portraiture artist, confidence expert, and workshop leader passionately committed to helping women feel their best. She specializes in women's portraiture, branding, and headshots because it is her mission to help women feel their worth in any situation. Elizabeth has decades of photography experience and has won many awards for her artistry. These awards include The Portrait Masters competitions, the Castellani Art Museum's 20/20 Vision: Women Artists in Western New York exhibition, the WeddingWire Couples Choice award, and the top 10 photographers in Buffalo through Expertise.
To learn more about Elizabeth, and see examples of her amazing work, visit: https://www.elizabethsnyderphotography.com/
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Learn more about Scattered to Streamlined at: https://scatteredtostreamlined.com/
Join our Facebook group and join other small business owners working together to provide the best tips, strategies and value to elevate each other: https://www.facebook.com/groups/streamlinedbusinessstrategies
In this episode, we had the pleasure of sitting down with start-up clarity coach and founder of Humanity Inc., Melissa Davis. Together we delved into the importance of discovering your ideal niche and how understanding and embracing your core values can be the catalyst for creating a thriving and impactful business. We also discussed identifying and connecting with your target audience, while aligning your values to infuse authenticity and purpose into every aspect of your entrepreneurial journey.
About Melissa Davis:
Melissa Davis is on a mission to make sure that every changemaker has a fair shot at bringing their impact to the world. Through her work with startups, entrepreneurs, and changemakers, she's uncovered an invaluable process for helping them get clarity on their purpose, impact, and perfect business.
If you'd like to get in touch with Melissa and her mission, you can visit her website: https://www.humanityinc.world/
And get her Values Exercise for Impact-Driven Entrepreneurs here: https://bit.ly/S2S-Values-Exercise
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Learn more about Scattered to Streamlined at: https://scatteredtostreamlined.com/
Join our Facebook group and join other small business owners working together to provide the best tips, strategies and value to elevate each other: https://www.facebook.com/groups/streamlinedbusinessstrategies
In this episode, we're oined by professional librarian of the Buffalo and Erie County Public Library, Carol Ellen Kowalik-Happy, who reveals the unexpected wealth of tools, materials, and expertise available to small business owners through the public library.
We also discussed her one-on-one Book a Librarian sessions that provides entrepreneurs with various topics, including market research, grants, nonprofit resources, and patent, trademark, and copyright.
About Carol:
Carol Ellen Kowalik-Happy has been a professional librarian for over 15 years. She is an energetic and dedicated librarian and educator with a strong passion for serving diverse communities. As a Small Business Librarian, she provides one-on-one Book a Librarian sessions on various topics, including market research, grants, nonprofit resources, and patent, trademark, and copyright.
You can get in touch with Carol by emailing her: kowalik-happyc@buffalolib.org
And be sure to visit the Buffalo and Erie County Public Library’s website which is a great starting point for the tools we mentioned today.
https://www.buffalolib.org/subject-guides/business-and-finance/small-business
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Learn more about Scattered to Streamlined at: https://scatteredtostreamlined.com/
Join our Facebook group and join other small business owners working together to provide the best tips, strategies and value to elevate each other:
https://www.facebook.com/groups/streamlinedbusinessstrategies
In this episode, we had the pleasure of speaking with Tiffany Pavelka, founder of Red Cape Consulting.
Red Cape is my OBM and has done a wonderful job helping me with my own business. Having a business manager can have a huge impact on a business and during our conversation we discuss what she’s done for myself, and her other clients.
In addition to this, we delved into a discussion on staying current with the most recent trends, maximizing efficiency in business operations, and Tiffany's insights on best practices and lessons learned throughout her company's 5-year anniversary.
About Tiffany:
Tiffany Pavelka is the CEO and Founder of Red Cape Consulting, a relationship-based marketing and business management company that partners with thought leaders worldwide to deliver life-changing business results. She strongly believes in the power of authentic connections, both in business and life. Empowering her clients to achieve their business goals while fostering lifelong relationships.
If you'd like to get in touch with Tiffany, you can contact her by email at: tiffany@redcaperesults.com or visit Red Cape’s website at https://redcaperesults.com/
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Learn more about Scattered to Streamlined at: https://scatteredtostreamlined.com/
Join our Facebook group and join other small business owners working together to provide the best tips, strategies and value to elevate each other: https://www.facebook.com/groups/streamlinedbusinessstrategies
In this episode we chat with Janna Willoughy-Lehr, the owner of Papercraft Miracles, a company specializing in handmade stationery and paper goods.
Janna shares some of the strategies she uses to stay on track and productive and the unique approach Janna takes to differentiate herself from other companies in the crowded handmade stationery market. We also explore Janna's "why" - the reason she started Papercraft Miracles.
About Janna:
Janna Willoughby-Lohr is a talented artist, poet, musician, and entrepreneur from Buffalo, NY. Her company, Papercraft Miracles, specializes in crafting paper art that brings meaning to people's lives. She's been recognized for her work by winning the Ignite Buffalo Grant and being named 40-Under-40 by Stationery Trends Magazine and is the host of Reach the Stars Podcast and a dedicated member of the NAWBO’s Buffalo/Niagara Chapter, where she leads the membership committee and serves as a founding member of the Diversity & Inclusion Task Force. Janna is a mother of three who enjoys bright colors, small things, and giggling.
You can learn more about Janna and her company, Papercraft Miracles by visiting:
https://www.papercraftmiracles.com/
Email: janna@papercraftmiracles.com
Instagram: @papercraftmiracles
Gallery works and artists books:
https://www.papercraftmiracles.com/galleryworks
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Learn more about Scattered to Streamlined at:
https://scatteredtostreamlined.com/
Join our Facebook group and join other small business owners working together to provide the best tips, strategies and value to elevate each other:
https://www.facebook.com/groups/streamlinedbusinessstrategies